Social media and marketing in India: a report from the India Social Summit 2010
Over 40% of brands and organisations in India are spending more than 10% of their marketing and communication budget on digital media. Within that, 31% of marketers are spending 10% of digital spend on social media; 11% are heavy spenders with more than 30% of digital budgets going to social media. And 90% of brands and organisations in India have already engaged in social media initiatives.
These were some of the findings of the India Social Media Report Edition 2, released by Blogworks and...