Social influence model and electronic word-of-mouth: PC versus mobile internet

Shintaro Okazaki

Compared with laptop or desktop computers, mobile devices offer greater flexibility in time and space, thus enabling consumers to be connected online more continually.

Social influence model and electronic word of mouth: PC versus mobile internet

Shintaro OkazakiUniversidad Autónoma de Madrid

INTRODUCTION

Information derived from non-commercial sources is sometimes more powerful than that from impersonal media sources...

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