Social graph theories – an alternative to traditional population sampling methods
Anthony Hamelle and Guilhem Fouetillou
Has the monopoly of traditional population segmentation criteria and sampling methods come to an end? Can demographics (employment, age, sex, ethnicity, etc) or behavioural consumption and cultural habits be replaced by new 'community membership' criteria? Based on the findings of linkfluence, a social web research institute, this paper offers a variety of perspectives on these issues.
Social graph theories – an alternative to traditional population sampling methods
Guilhem Fouetillou and Anthony Hamellertgi and linkfluence, France
FOREWORD
This paper offers a synthetic view of several academic fields that usually require stand-alone...
