Social grading and the Census
Corrine Moy and Erhard Meier
Cluster analysis has been successfully used in market segmentation for several decades. However, alongside evidence for the value of the technique, a number of studies have highlighted the importance of testing the reliability and validity of cluster solutions.
Social Grading And The Census
Erhard Meier
Ipsos-RSLCorrine MoyNOP Research Group
Introduction
The 2001 Census data, which have become
available during 2003, contain for the first time in the history of the
Census, the Social Grading classification,...
