Social grading and the Census

Cluster analysis has been successfully used in market segmentation for several decades. However, alongside evidence for the value of the technique, a number of studies have highlighted the importance of testing the reliability and validity of cluster solutions.

Social Grading And The Census

Erhard Meier  Ipsos-RSLCorrine MoyNOP Research Group


The 2001 Census data, which have become available during 2003, contain for the first time in the history of the Census, the Social Grading classification,...

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