Cluster analysis has been successfully used in market segmentation for several decades. However, alongside evidence for the value of the technique, a number of studies have highlighted the importance of testing the reliability and validity of cluster solutions.
Social Grading And The Census
Ipsos-RSLCorrine MoyNOP Research Group
The 2001 Census data, which have become
available during 2003, contain for the first time in the history of the
Census, the Social Grading classification,...