Social CPM rises 41% to $6.37, pushing total spend higher

An overview of social advertising spend, CPM and impressions in Q2 2021.

A 41% rise in the cost of social advertising drove total spend up in the second quarter of 2021, according to data from digital advertising company Skai.

Total social advertising spend rose 41% in Q2 2021 and this was driven by higher ad costs – social CPM...