Social Butterflies: Using Twitter and other networks to stay close to customers

Tricia Despres

Intuit is a major accounting software company based in Mountain View, California. It is also a keen user of social media as a means to monitor consumer sentiment and to engage with its customers.

Social Butterflies: Using Twitter and other networks to stay close to customers

Tricia Despres

By tapping into the power of social media, Intuit has built an even more dynamic relationship with customers

The growing popularity of social media sites like...

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