Social big data and technical analysis drive "Post Whoo" KOL content marketing optimization

Case details

Brand : The history of Whoo

Brand owner : LG Group

Main agency : Mindshare

Secondary agency : GroupM's subsidiary-INCA

Holding Group : GroupM (Shanghai) Advertising Co., Ltd.

Put on the market : Mainland China

Delivery time: July 1, 2020-July 21, 2020...