Social and technology trends as a springboard for qualitative research

Judy Langer and Sharon Dimoldenberg

This paper is intended to facilitate interactive ideation on possible future qualitative techniques. The authors' purpose in looking backwards is to work together to look forward, to brainstorm what the implications and uses of trends might be in the future.

Social and technology trends as a springboard for qualitative research

Judy LangerGfK NOP Qualitative Practice, United States

Sharon DimoldenbergGfK NOP Business and Technology, United Kingdom

INTRODUCTION

This paper is intended as a background paper to a workshop session in which the issues and ideas presented here and other trends identified by the authors will be used to facilitate interactive ideation on possible future qualitative techniques. Our purpose in our look backwards is to work together to look forward, to brainstorm what the implications and uses of trends might be in the future.

Qualitative research does not exist in...

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