Sobieski - How a unique brand/product idea and creative execution created the number 2 vodka brand in 13 months

In 2004, Lithuania's vodka market was dominated by five mainstream brands with around 60% of market share.
Agency: VRS GroupAuthor: Maksim Kuzmin

Sobieski – How a unique brand/product idea and creative execution created the number 2 vodka brand in 13 months

WHERE WE STARTED FROM

In 2004, Lithuania's alcohol market was dominated by five mainstream brands...