Soar in Store: the importance of physical retail in a digital age

Online retail is continuing to grow apace (by 21% in the U.S. last year, to $175bn), so will brands need to offer a physical retail presence in the shopping mall for much longer? Using Apple's i-Phone as an example, this paper argues that branded stores and immersive experiences - and particularly the people within them - will remain a key component of retail marketing, in combination with digital and virtual channels.
Soar in Store: the importance of physical retail in a digital age

Soar in Store: the importance of physical retail in a digital age

Eduardo A. Braniff Imagination

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