Soap & Glory: Soap & Glory Land

Soap & Glory, a skincare brand, launched a campaign in the UK to engage influencers, journalists and 10,000 players, reach the brand's younger audience, and achieve 1,000 user generated images, shared online.

Innovation in the metaverse

Soap & Glory struggled to connect with their youngest audience in traditional media. So the No7 Beauty Company-owned skincare brand took a page from the audience's book and turned to the emerging 'metaverse' of games that they love to co-create a branded world that they wanted.

The beautifully immersive world of games and hang-out spaces in RecRoom, one of the fastest growing social gaming platforms, invited the audience to play games which put the product in their hands and educated them on skincare.

The first major branded game in RecRoom, Soap & Glory Land built an...

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