Soap & Glory: Soap & Glory Land

Soap & Glory, a skincare brand, launched a campaign in the UK to engage influencers, journalists and 10,000 players, reach the brand's younger audience, and achieve 1,000 user generated images, shared online.

Innovation in the metaverse

Soap & Glory struggled to connect with their youngest audience in traditional media. So the No7 Beauty Company-owned skincare brand took a page from the audience's book and turned to the emerging 'metaverse' of games that...