So you bought yourself a PPM panel … A story of PPM in Belgium and the surplus value for VRT Radio

Wouter Quartier and Sven Lardon

Since May 2003 the Flemish broadcaster VRT (Vlaamse Radio en Televisieomroep) and its advertising partner VAR (Vlaamse Audiovisuele Regie) have established a fully operational PPM panel for Radio audience measurement, with additional television measurement for cross-media analysis.

So You Bought Yourself a PPM Panel . . .

A Story of PPM in Belgium and the Surplus Value for VRT Radio

Sven LardonVRT, Vlaamse Radio en Televisieomroep, Belgium

Wouter QuartierVRT, Vlaamse Radio en Televisieomroep, Belgium

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