Snickers: Take back the pleasure of chocolate

Snickers, a chocolate brand, launched a campaign in Japan to compete against low-calorie and functional chocolate.

Campaign details

Brand: SnickersBrand owner: MarsEntrant company: BBDO Japan, TokyoIdea creation: BBDO Japan, Tokyo / Mars Japan, TokyoPR: BBDO Japan, Tokyo / Mars Japan, TokyoMarket: JapanSector: ConfectioneryMedia channels:Compeitions & contests, Magazines...