Snickers: Take back the pleasure of chocolate

Confectionery brand Snickers grew sales of its single chocolate bar in Japan through a YouTube and Twitter manga-based campaign that highlighted the fulfilment gained from eating chocolate.

Campaign details

Brand: SnickersBrand owner: MarsAgency: BBDO JapanMarket: JapanSector: ConfectioneryMedia channels: Competitions & contents, Content marketing, Online video, Product samplingBudget: 500k - 1 million

Executive summary

The Japanese have forgotten...