Snickers: HUNGERITHM

Snickers, a confectionery brand, created the HUNGERITHM campaign in Australia, which reduced the price of Snickers bars in 7-Eleven stores whenever people were "hangry".

Advertiser: Mars Wrigley Brand: Snickers Agency: Clemenger BBDO Country: Australia

Objectives

Problem: Recruiting a new generation into SNICKERS

The 'self-consumption' chocolate bar category in Australia is worth AU$484million but slowing, experiencing just 0.4% growth in 2015.

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