Snickers - Giving Snickers some nuts

During 2007, Snickers value sales were lagging in Europe; also the communications in Belgium, Ireland, the Netherlands, Portugal, Switzerland and the UK were uncoordinated.


Client: MarsBrand: SnickersCampaign: Giving Snickers some nutsCategory: FMCG

Snickers communications across Europe felt like something of a patchwork quilt; a mishmash of individual pieces of communication that consumers were forced to sew together to form something of an eclectic overall design. Consequently, guys were forgetting the brand existed and dropping Snickers from their repertoire. With the same budget, our mandate was to create a multi-market campaign that would connect with young guys across six different European countries. However, Mars felt sure that cracking a great international...

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