Snickers - Giving Snickers some nuts

During 2007, Snickers value sales were lagging in Europe; also the communications in Belgium, Ireland, the Netherlands, Portugal, Switzerland and the UK were uncoordinated.

SNICKERS – GIVING SNICKERS SOME NUTS (BRONZE)

Client: MarsBrand: SnickersCampaign: Giving Snickers some nutsCategory: FMCG

Snickers communications across Europe felt like something of a patchwork quilt; a mishmash of individual pieces of communication that...

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