SNICKERS – GIVING SNICKERS SOME NUTS (BRONZE)
Client: MarsBrand: SnickersCampaign: Giving Snickers some nutsCategory: FMCG
Snickers communications across Europe felt like something of a patchwork quilt; a mishmash of individual pieces of communication that consumers were forced to sew together to form something of an eclectic overall design. Consequently, guys were forgetting the brand existed and dropping Snickers from their repertoire. With the same budget, our mandate was to create a multi-market campaign that would connect with young guys across six different European countries. However, Mars felt sure that cracking a great international...