Snickers - Game on!

This campaign for Snickers chocolate bar reversed a decline of 38% in its key market of men aged 16-24.
Agency: AMV.BBDOAuthors: Mark Fallon and Richard Swaab

Snickers – Game on!

Mark Fallon and Richard Swaab

In a zen-like transformation, Snickers ceased to be a chocolate brand and became a skate brand.

TROUBLED TIMES

Rewind to 2002.

Despite its long heritage...

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