Snap looks to diversification of services as it sketches an augmented future

Camera-based messaging service Snapchat is expanding its core services in new directions, while prior innovations have held it steady in complicated new times.

Evan Spiegel, CEO of the image-based social site Snapchat, is frighteningly young to be at the helm of a major company. The 32-year-old executive remains integrally involved in the day-to-day of a business that many thought would be copied into oblivion by its larger competitor, Facebook (now Meta). Now he and Snap are embarking on a diversification of the business beyond the core photo-based messaging service.

The company can claim an important role in the development of the smartphone as we know it. Along with a host of other camera-based apps, like the now-defunct Vine or the now-ubiquitous Instagram, that...

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