Smyths Toys Superstores: If I Were a Toy

Smyths Toys Superstores, a toy retailer, sustained the growth rate of its company in the UK and Ireland with its ‘If I Were A Toy’ Christmas campaign which featured an adaptation of Beyoncé’s ‘If I Were A Boy’.

Campaign details

Brand: Smyths Toys Superstores Advertiser: Smyths Toys Superstores Agency: McCann Manchester Country: United Kingdom

Countries in which effectiveness was proven

Ireland & United Kingdom.

Campaign background

A successful toy retailer must find a way to fight tough new competition. Smyths Toys Superstores is a family-owned toy retailer operating across the UK and Ireland. It has grown rapidly since its foundation in 1986, particularly since launching in t