SMS and WAP - the shortcut to fast and better survey response?

Kevin Goldberg, Charles Pearson and Lucy Eyers

This paper describes the results of two tests to examine how mobile phone technology can be used in association with online research.

SMS and WAP – the shortcut to fast and better survey response?

Kevin Goldberg, Charles Pearson and Lucy EyersResearch Now, United Kingdom

INTRODUCTION

As mobile phone technology develops to offer an increasing array of features and services to consumers,...

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