This article from The Advertiser covers an interview with Edgar Sandoval, vice president of marketing and multicultural business for Procter & Gamble, where the importance of gathering, analyzing, and understanding consumer insights is summed up as "Consumer Is Boss." The company's multicultural focus are identified as extending the company's reach, although P&G believe that its penetration of the Hispanic marketplace remains underdeveloped.
Smooth Move
There once was a timein the trajectory of Edgar Sandoval's career when his lofty ambition was aimed at putting humans into rocket ships and propelling them to other planets. Today, his objectives may be more down to earth but are no less grandiose....