smooth fm - Going with the flow: the launch of smooth fm

This 2004-05 campaign for the GMG Radio Group set out to launch a new station, Smooth FM, which has gone on to become the second largest station in the North West of England.
Agency: Clear Marketing CommunicationsAuthors: Helen Dickinson and Debra Cundle

smooth fm – Going with the flow: the launch of smooth fm

INTRODUCTION

GMG Radio is one of the UK's leading radio businesses with a portfolio including three Real Radio and two...