smooth fm - Going with the flow: the launch of smooth fm

This 2004-05 campaign for the GMG Radio Group set out to launch a new station, Smooth FM, which has gone on to become the second largest station in the North West of England.
Agency: Clear Marketing CommunicationsAuthors: Helen Dickinson and Debra Cundle

smooth fm – Going with the flow: the launch of smooth fm

INTRODUCTION

GMG Radio is one of the UK's leading radio businesses with a portfolio including three Real Radio and two smooth fm stations.

Its five regional stations in London, Wales, Scotland, Yorkshire and the North West of England are among the most sought after on the dial, broadcasting, on analogue, to 46% of the UK adult population.

In December 2003 Clear Marketing Communications was appointed by the GMG Radio Group to launch 100.4 smooth fm. The...

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