smooth fm - Going with the flow: the launch of smooth fm
Helen Dickinson and Debra Cundle
This 2004-05 campaign for the GMG Radio Group set out to launch a new station, Smooth FM, which has gone on to become the second largest station in the North West of England.
| Agency: Clear Marketing Communications | Authors: Helen Dickinson and Debra Cundle |
smooth fm – Going with the flow: the launch of smooth fm
INTRODUCTION
GMG Radio is one of the UK's leading radio businesses with a portfolio including three Real Radio and two...
