Agency: Clear Marketing Communications | Authors: Helen Dickinson and Debra Cundle |
smooth fm – Going with the flow: the launch of smooth fm
INTRODUCTION
GMG Radio is one of the UK's leading radio businesses with a portfolio including three Real Radio and two smooth fm stations.
Its five regional stations in London, Wales, Scotland, Yorkshire and the North West of England are among the most sought after on the dial, broadcasting, on analogue, to 46% of the UK adult population.
In December 2003 Clear Marketing Communications was appointed by the GMG Radio Group to launch 100.4 smooth fm. The...