SMM extended typology

The Sanoma Men's Magazines (SMM) Knowledge Centre's model aims to dissect the male audience to help brands improve their strategic decisions in the men's market.

SMM extended typology

Norbert Mirani

The Sanoma Men's Magazines (SMM) Knowledge Centre focussed on information about the male audience. The aim is to deliver information that can be used to improve strategic decisions for brands in the men's market.

The...

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