SmartStart: Automated WhatsApp assistant

A South African educational social franchise, SmartStart, improved access to its learning resources through a mobile-based chatbot that reached and was retained by thousands of early learning educators.

Campaign details

Brand: SmartStart (built by Praekelt ConsultingLead Agency:Region: EMEA

Strategy

Objective

How do we use mobile technology to assist SmartStarters – a group of trained and licensed early learning educators – in their day-to-day work, and...