Smartsheet: Sponsor X

Kimberly Fussell, John Newall

Smartsheet, a global B2B marketing company, created a large global audience for antiracism non-profit organisations by advertising them during the Formula 1 races.

Campaign details

Brand: Smartsheet Brand owner: Smartsheet Entrant company: SmartsheetIdea creation: Noble People New York Market: Global Sector: Information technology Media channels: Online video, Websites & microsites, Events & experiential, Public relations, Social mediaBudget: 1 - 3 million

Executive summary

Smartsheet runs on the belief that we can empower anyone to drive meaningful change. We’re only successful if we’re helping create a world where anyone can thrive.

As a new McLaren Racing partner, CEO Zak Brown challenged us to think outside of our logo...

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