Smartphone opens up new opportunities for smart marketing

Until recently, the U.S. lagged behind other developed countries in advanced mobile usage, but the iPhone and Blackberry have changed this.

Smartphone opens up new opportunities for smart marketing

Graeme Hutton and Stu Rodnick

Until quite recently, the US had tended to trail the rest of the developed world in advanced uses of the mobile phone.

In 2007, UM conducted a global study in 21 countries...

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