Smartfren: Mobile campaign wakes up Indonesia’s WOW generation

Smartfren, the telecommunications company, wanted to increase brand consideration and engagement in Indonesia.

Campaign details

Brand: SmartfrenLead Agency: Mediacom IndonesiaRegion: APAC

Strategy

Objective

Smartfren, one of the youngest telecommunications companies in Indonesia, plays in an arena punctuated with fierce competition. To rise above the competition,...