Smart Energy GB: Green on screen

Smart Energy GB, a not-for-profit campaign, launched a campaign in Britain to promote the macro and micro benefits of smart meters in the home, and increase understanding and consideration.

Summary

Smart meters. Unloved and low interest. That's the narrative certain media would have you believe. Not great when you need to land a campaign promoting them.

We had to cut through the ingrained negativity, showcase the benefits and make smart meters relevant to the lives of our audiences.

We had two distinct groups to target. What united them was their unanimous love of TV - which grew massively in a year of three lockdowns.

The Green on Screencampaign centred on this insight. We trawled 50 of the most popular and award-winning TV shows (over 150hrs) and rated...

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