Smart Advertising Can be Great Advertising

This article describes the winning submissions to the ARF's 1998 David Ogilvy Awards Programme, which show how research has contributed to successful advertising campaigns.

Smart Advertising Can Be Great Advertising

Potent research + great creative = winning campaigns

William A. Cook, Advertising Research Foundation

If you are a fan of advertising, as I am, you’ve probably shared this discomforting experience. After a...