Slumberdown: Using social and PR to increase mental and physical availability

Slumberdown, a UK-based bedding brand, grew sales and market share in the UK by launching branded communications that showed people how important the correct bedding was in getting good quality sleep.

Campaign details

Brand: SlumberdownAdvertiser: John Cotton GroupEntrant: McCann LeedsCategory: Single MarketPrincipal author: Coral Cranmer, McCann

Background

Slumberdown is a UK based bedding brand owned by the John Cotton Group Limited founded in 2008. Grounded...

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