Campaign details
Brand: SlumberdownAdvertiser: John Cotton GroupEntrant: McCann LeedsCategory: Single MarketPrincipal author: Coral Cranmer, McCann
Background
Slumberdown is a UK based bedding brand owned by the John Cotton Group Limited founded in 2008. Grounded in sleep science and the understanding that the way you sleep is truly individual, they have developed market-leading products for all types of sleepers, produce them sustainably and sell them at a price that makes them accessible to all.
We started working with Slumberdown in January 2020 in the context of a growing category (+4.7%) with a...