Slumberdown: Using social and PR to increase mental and physical availability

Slumberdown, a UK-based bedding brand, grew sales and market share in the UK by launching branded communications that showed people how important the correct bedding was in getting good quality sleep.

Campaign details

Brand: SlumberdownAdvertiser: John Cotton GroupEntrant: McCann LeedsCategory: Single MarketPrincipal author: Coral Cranmer, McCann

Background

Slumberdown is a UK based bedding brand owned by the John Cotton Group Limited founded in 2008. Grounded in sleep science and the understanding that the way you sleep is truly individual, they have developed market-leading products for all types of sleepers, produce them sustainably and sell them at a price that makes them accessible to all.

We started working with Slumberdown in January 2020 in the context of a growing category (+4.7%) with a...

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