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Campaign (2000) to launch Sloche, a soft drink aimed at teenagers/youth, launched by retailer Couche-Tard (Quebec) as a house brand to compete against the dominant leader Slush Puppie.

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Executive Summary

Couche-Tard is a retailer similar to 7-11, and competition is fierce. Supermarkets, superstores, warehouse stores, convenience stores, and gas stations are just some of the direct competitors. That's why in Spring 2000 Couche-Tard...