Slimma: Get in S shape with Slimma

A campaign by Slimma, a company producing slimming products, in Thailand, increased sales by marketing its new 12-day programme on social media.

Campaign details

Brand: SlimmaBrand owner: SlimmaEntrant company: I-DAC (Thailand), BangkokMarket: ThailandSector: Functional foods, supplementsMedia channels: Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

While most of slimming products tend to aid consumers to eat less, Slimma was launched into Thai market in September 2019 as a game changer differentiating itself as the only "Eat what you want but get in shape" slimming product in the market knowing that most of Thai women always have a dream of a perfect...

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