Slim-fast “tummies” campaign
1. BUSINESS SITUATION AND CAMPAIGN OBJECTIVES
In mid-2000, Unilever purchased Slim-Fast, a brand that had single-handedly started a “meal replacement” revolution in the 1980's. Slim-Fast had become a...
Slim-fast “tummies” campaign
In 2000, Unilever acquired market leader Slim-Fast. Two years later, the Low Carb/Atkins diets badly affected dietary products which were perceived as being deprivational.
