Slendertone – Keeping Your Dragon Happy: How Slendertone Delivered Its Venture Capitalist Investors Sustainable Business
Stacy Takaki Goss - Publicis, Trish Lally - Slendertone
INTRODUCTION
This paper will look at communication’s role in creating...
Slendertone - Keeping Your Dragon Happy: How Slendertone Delivered Its Venture Capitalist Investors Sustainable Business Growth
This case study shows how Slendertone proved advertising's effectiveness to a unique type of investor; venture capitalists, and delivered them sustainable business growth.
