Slendertone - Keeping Your Dragon Happy: How Slendertone Delivered Its Venture Capitalist Investors Sustainable Business Growth

This case study shows how Slendertone proved advertising's effectiveness to a unique type of investor; venture capitalists, and delivered them sustainable business growth.

Slendertone – Keeping Your Dragon Happy: How Slendertone Delivered Its Venture Capitalist Investors Sustainable Business

Stacy Takaki Goss - Publicis, Trish Lally - Slendertone

INTRODUCTION

This paper will look at communication’s role in creating...

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