Skyy Vodka: Ending Digital Discrimination SKYY Vodka, an alcohol brand, redirected media dollars towards marginalised publishers, particularly those from the LGBTQ and Black community in the United States. 1 - Influential Idea 4 - Brand Builder Spirits & liquors United States Campaign detailsBrand: Skyy VodkaBrand owner: LagfinEntrant company: Mindshare, New YorkMarket: USASector: Spirits & liquorsMedia channels: Programmatic displayBudget: Up to 500kCampaign videoRead the full case study here...
