Skyy Vodka: Ending Digital Discrimination

SKYY Vodka, an alcohol brand, redirected media dollars towards marginalised publishers, particularly those from the LGBTQ and Black community in the United States.

Campaign details

Brand: Skyy VodkaBrand owner: LagfinEntrant company: Mindshare, New YorkMarket: USASector: Spirits & liquorsMedia channels: Programmatic displayBudget: Up to 500k

Campaign video

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