SkyView: deeper insights from a set top box panel
Julian DobinsonBSkyB, United Kingdom
INTRODUCTION
Since the first digital set top boxes were launched there has been the possibility of using them to collect data. They have memory and there is a return path. However, so far use has been limited to a handful of experiments around the world. For example, in July 1997 an experiment was run by Next Century Media to download software to collect viewing data from 500 homes in Atlanta. Eighteen months ago Sky took the decision to develop the technology to enable set top box...