SKYCITY - Let’s Play Poker
Category:Agency:Advertiser: | Small Budget Colenso BBDO SKYCITY |
SUMMARY
To stimulate interest in a trial of poker at SKYCITY and reach full table capacity within two months, Colenso BBDO created a gigantic citywide game of poker that saw 52 cards 'dealt' across a wide range of locations in Auckland including bus backs, billboards and within SKYCITY itself.
Every card featured the web address 'letsplaypoker.co.nz' and radio and print advertising introduced the game and explained how to play. Further competition details were then provided online motivating the would-be player to seek out...