Sky: We are who we are

Antonella Peschechera, Valentina Bilgini

Sky, a British broadcaster, launched a campaign to promote We Are Who We Are (WAWWA), a teen series, in Italy.

Campaign details

Brand: SkyBrand owner: SkyLead agency: Wavemaker ItalyCountry: ItalyIndustries: TV channels, services, programmesMedia channels: Content marketing, Online video, Social media, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

In October 2020 Sky launched the first series directed by Luca Guadagnino entitled WE ARE WHO WE ARE (#WAWWA). The production combined with heartfelt topics will make the title unique in its genre. Our goal was to re-affirm SKY leadership in TV series by focusing on relevant, actual themes in an evolving competitive arena in which...

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