Sky: We are who we are

Sky, a British broadcaster, launched a campaign to promote We Are Who We Are (WAWWA), a teen series, in Italy.

Campaign details

Brand: SkyBrand owner: SkyLead agency: Wavemaker ItalyCountry: ItalyIndustries: TV channels, services, programmesMedia channels: Content marketing, Online video, Social media, Word of mouth, influencersBudget: 500k - 1 million

Executive summary...

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