Sky TV/Sky Q: Simplicity is the enemy of DIVERSITY

Sky Q, a subscription-based television and entertainment service, launched a campaign in the UK to increase consideration by tapping into a more diverse representation of its potential customers.

Campaign details

Brand: Sky TV/Sky QAgency: Sky Creative

Sky Q: Simplicity is the enemy of DIVERSITY

Summary

Sky Q, a product that combines TV channels and content, streaming apps, internet apps and lifestyle apps, successfully reversed declining consideration...