Sky-high oil painting "Lifeline"

Liz Liang, Enid Xie

Didi Chuxing, an online car-hailing travel brand, has joined hands with the Guangdong police, hoping to use creative methods to call on the audience to refuse drinking and driving, refuse to take chances, and ensure a beautiful travel.

Case details

Brand: Didi Chuxing

Brand owner: Didi Chuxing

Main agency: PHD BJ Beijing Hengmei Advertising Co., Ltd.

Main agency holding group: Omnicom Media Group

Market launch: Mainland China

Industry: Transportation

Media channels: outdoor billboards, transportation network media (airplane, high-speed rail, subway, bus, taxi, etc.), celebrity/celebrity spokesperson, key opinion leader KOL, mobile & application APP, online display advertising, online video advertising, News Feed, Social Media, Events, Activities & Experiences

Budget: 2-3 million

Case Summary

Didi on behalf of the driver and Guangdong Traffic Police, in the case of "high-priced oil painting",...

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