Title: KløsBrand: SKOLProduct: SKOL BeerIdea: GutCountry: Brazil
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months - 12 months||BRAZIL||Non-specific||Adults (26-55)||Middle||Media - 10mm Production costs - 1.5mm|
Skol, the beloved Brazilian beer brand, faced a daunting challenge when premium beers arrived on the scene and began luring customers away from Skol's tried and true brew. Sales plummeted and Skol's biggest fans became its harshest critics. But Skol refused to let its popularity wane. Instead, the company created a new, refined...