ŠKODA UK: #ThisIsOurTime

Volkswagen-owned auto brand ŠKODA leveraged its cycling heritage and sponsorship of the Tour de France to provoke conversations about gender inequality in the sport.

Campaign details

Brand: ŠKODA UKBrand owner: Volkswagen GroupLead agencies: PHD UK, FUSEContributing agencies: Fallon London, OgilvyCountry: United KingdomIndustry: Automakers & marquesMedia channels: Content marketing, Events & experiential, Integrated, Merchandise & free gifts, Newspapers, Online display, Online video, Radio & audio, Social media, Sponsorship - Sports, Television Up to 500k