Škoda Auto Slovensko: Electric holiday in Slovakia

Skoda, a car manufacturer, launched a campaign in Slovakia encouraging summer travel by electric car, resulting in 750,000 views on Facebook and Instagram, commercial success and change to an important third-party website.

Summary

The client ŠKODA AUTO SLOVENSKO needed to meet two objectives during the summer holidays: to increase the number of people interested in the ŠKODA iV wallbox by half, and to dispel concerns about the insufficient network of charging stations.

Many people in Slovakia rent cottages for the summer, which are often in remote locations and without a sufficient number of charging stations. The agencies created the project Elektrodovolenka (Electric Holiday) in Slovakia, in which we approached accommodation facilities in various parts of Slovakia and installed a ŠKODA iV wallbox in selected of them so that drivers could charge their...

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