Skittles: Apologize the Rainbow

Skittles, a candy brand, increased sales in the US by re-introducing its lime flavour skittle through an apology campaign featuring a live-streamed press conference and fan apologies across Times Square.

Campaign video: Skittles – Apologize the Rainbow

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Selected creative: Skittles – Apologize the Rainbow


Agency: DDB Chicago / EssenceMediacom New York / The Mars Agency ChicagoAccount Director: Christian CongelloAccount Executive: Buky OgunleyeAccount Supervisor: Vivien MarafkoAssociate Director, Investment: Justine MirasAssociate Director, Paid Media: Michael SpinellaBusiness Manager: Kathy CosgroveChief Creative Officer: Rodrigo JateneChief Strategy Officer: Milo ChaoDigital Lead: Aaron ClingerDirector, Planning: Matt ConnorsDirector, Programmatic and Shopper Activation: Langston WillisExecutive Creative Director:...

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