Skittles: Apologize the Rainbow

Skittles, a candy brand, increased sales in the US by re-introducing its lime flavour skittle through an apology campaign featuring a live-streamed press conference and fan apologies across Times Square.

Campaign video: Skittles – Apologize the Rainbow

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Selected creative: Skittles – Apologize the Rainbow


Creative Agency: DDB Chicago / DDB New York Account Executive: Buky Ogunleye Account Supervisor: Vivien Marafko Business Manager: Kathy Cosgrove Chief Creative Officer: Rodrigo Jatene Chief Strategy Officer: Milo Chao Digital Lead: Aaron Clinger Executive Creative Director: Colin Selikow Executive Producer: Annie Larimer Global Brand Lead: Jasmine Jabbour Global Segment Lead: Frances Gaillard Global Strategy Director:Josh...

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