Skittles: Apologize the Rainbow

Skittles, a candy brand, increased sales in the US by re-introducing its lime flavour skittle through an apology campaign featuring a live-streamed press conference and fan apologies across Times Square.

Campaign details

Title: Apologize the RainbowBrand: SkittlesProduct: ConfectioneryIdea: DDB, ChicagoCountry: USA

Objectives

  1. Drive a 5% lift in $ sales for Skittles core items, YoY Key to protecting the brand's largest source of $ volume, and ensuring sustainable...

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