Skips - Through a Child’s Looking Glass

New TV children's campaign for KP's Skips brand, which had been declining. Although children had liked the stories in the earlier advertising and recalled them well, the characters appeared too `nice' (therefore no longer appealing), and the ad failed to get across why the brand was different.
Agency: PublicisAuthor: Aileen Ross

Skips – Through a Child's Looking Glass

A TRAGIC FAIRY TALE

Once upon a time, in a land far, far away (just down the M40, A312 turn-off to be precise), lived a brand that time forgot. A land where snacks didn't crunch,...