Skins - Skinning the competition

This paper discusses a campaign for Skins, an athletic brand designed to improve blood circulation and reduce build-up of lactic acid (which makes muscles ache after exercise).

Skins – Skinning the competition

Agency

The Furnace

Amy Cadwallader    Group Account DirectorTony Singleton         Head of Strategy Planning

Client

Skins

Alister McColl          Marketing Director

Objective:

  1. Increase year-on-year sales by 100% by broadening the acceptance of Skins™...

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