Skinny: Phone It In

Skinny, a telecommunications company in New Zealand, generated engagement, brand consideration and customer acquisition in New Zealand by creating radio scripts and getting customers to read the scripts into an answering machine.

Campaign video: Skinny – Phone It In

Read the full campaign case study

Selected creative: Skinny – Phone It In

Credits

Agency: Colenso BBDO AucklandArt Director: Charlotte Upton / Léon BristowBusiness Lead: David BowlesChief Creative Officer: Levi Slavin / Simon VicarsClient Lead Partner: Emma CarpenterCopywriter: Callum McDonaldCreative Retoucher: Reks KokExecutive Creative Director: Maria DevereuxGeneral Manager: Lucy GriggGroup Creative Director: Hadleigh SinclairHead of Art: Dave BradyHead of Integrated Production: Scott ChapmanHead of Technology and Innovation:Logan Maire...

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