Skinny: Phone It In
Amy Pollok, Martin Bassot, James Tucker
Skinny, a telecommunications company in New Zealand, generated engagement, brand consideration and customer acquisition in New Zealand by creating radio scripts and getting customers to read the scripts into an answering machine.
Campaign details
Brand: Skinny Brand owner: Spark New Zealand Entrant company: Colenso BBDOIdea creation: Drum Auckland Market: New Zealand Sector: Telephone & internet services Media channels: Online display, Other & ambient media, Newspapers Budget:Up to...